As we all remember, Italy was the first EU-country to be hit by the Corona-virus - and among those hardest hit economically. The economic disaster was amplified by a decade-long delay in the necessary investments to become a global, digital and service-based player…the Italian economy was challenged long before Covid.
The health crisis was effectively controlled and the economic crisis made the urgency of investments and transformation clear to all: in just a few months, changes have been made that previously required years. Great opportunities are being created for countries and companies whose products / services can help realize the enormous growth potential in Italy's industry, trade and service sectors. Also, the lockdown promoted a widespread use of virtual meetings, a cost-effective market development tool.
Whether your company is already active in Italy or has no previous experience, let's have a talk about your growth opportunities in this interesting market. Book a meeting.
Book a free call or send an email. Let’s discuss your questions, doubts, experiences and expectations to the Italian market.
Identification of relevant decision makers / companies / regional clusters etc.
Analysis of your main competitors and sales channels in the market.
Preparation and conduct of online Meetings / Events / Webinars.
Preparation of Marketing material and communication activities (e.g. text, video, testimonials).
Preparation of Shortlists (identification, interviews and assessment) of Partners, Suppliers, Startups, Employees, Influencers, etc.
Assessment of your product in relation to the eligibility criteria of digital / green support schemes (tax breaks and co-financing) which currently drive many Italian decision-makers' investment decisions and product choices.
Gathering feedback, needs and use cases from relevant target groups (e.g. based on product demo / free trial period).